As construction of the Third Crossing approaches completion, the City of Kingston invites community members to complete a brief branding survey to share their vision for the bridge.
The bridge’s new name, Waaban Crossing, and accompanying branding will be integrated into interpretive and directional signage, planning for future artistic installations, as well as the continued development of educational, community-based programming. Your feedback will help shape how the name is represented.
Following the announcement of the community-selected name at the City Council meeting on March 22, a request for proposals was launched inviting prospective proponents to submit proposals for the branding guidelines. Through this process, BmDodo Strategic Design was selected in May 2022 and met with staff to begin discussions.
The use of “Third Crossing” will continue until the bridge construction is complete and the bridge officially opens at the end of 2022.
How to get involved:
Complete the branding survey below by 4:30 p.m. on June 27.
Request a copy of the survey by calling 613-546-0000. (A postage-paid envelope to return the survey will be included.)
Complete the survey by phone with City staff by calling 613-546-0000.
About the name:
Waaban is an Anishinaabemowin (Ojibwe) word that has several meanings and interpretations relating to the eastern direction where the sun comes up, the dawn of a new day or the morning light. This word was put forward to represent both the natural environment that the bridge crosses, and as a hopeful metaphor, with Indigenous Peoples and all Canadians working together toward a better world for future generations.
As construction of the Third Crossing approaches completion, the City of Kingston invites community members to complete a brief branding survey to share their vision for the bridge.
The bridge’s new name, Waaban Crossing, and accompanying branding will be integrated into interpretive and directional signage, planning for future artistic installations, as well as the continued development of educational, community-based programming. Your feedback will help shape how the name is represented.
Following the announcement of the community-selected name at the City Council meeting on March 22, a request for proposals was launched inviting prospective proponents to submit proposals for the branding guidelines. Through this process, BmDodo Strategic Design was selected in May 2022 and met with staff to begin discussions.
The use of “Third Crossing” will continue until the bridge construction is complete and the bridge officially opens at the end of 2022.
How to get involved:
Complete the branding survey below by 4:30 p.m. on June 27.
Request a copy of the survey by calling 613-546-0000. (A postage-paid envelope to return the survey will be included.)
Complete the survey by phone with City staff by calling 613-546-0000.
About the name:
Waaban is an Anishinaabemowin (Ojibwe) word that has several meanings and interpretations relating to the eastern direction where the sun comes up, the dawn of a new day or the morning light. This word was put forward to represent both the natural environment that the bridge crosses, and as a hopeful metaphor, with Indigenous Peoples and all Canadians working together toward a better world for future generations.
Thank you for taking the time to provide your input on the Third Crossing branding survey to guide how the name will be represented once the bridge is complete. The survey will take 10-15 minutes to complete.
The survey closes at 4:30 p.m. on Monday, June 27.
Your feedback will be compiled into a What We Heard report and shared with City departments and BmDodo Strategic Design.
Consultation has concluded
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